10 Best Church Projection Software For Visual Sermons In 2022

A high-quality presentation can elevate your sermon. Use it to display visuals, add song lyrics, or highlight important bible passages. 

There are two main ways to create church presentations. This first is using general presentation software like Slides or PowerPoint. This can work, but you miss out on a ton of specialized features when you go this route. 

The second option is using church projection software that has functionality built for churches. For example, you can typically create and present versions of the same presentation to different screens. 

There are plenty of projection tools out there. But the best for you will depend on the features you need and your budget. Read our guide to find out more.

The 10 Best Church Projection Software

Here’s the list of the best tools that I’ll cover in this article.

  1. ProPresenter
  2. MediaShout
  3. Faithlife Proclaim
  4. Worship Tools
  5. Praisenter
  6. Quelea 
  7. OpenLP
  9. Presentation Manager
  10. Shift Worship

Comparison Criteria

What do I look for when I select the best church projection solution? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): I look for a clean user interface that provides easy access to all the features you need. Intuitive presentation editors are a big plus point. 
  2. Usability: The tool needs to be easy to use for everyone involved in the sermon projection process.
  3. Integrations: Look for tools that integrate with bible or song libraries. Some tools also connect with your church’s other tools, such as PowerPoint and DropBox.
  4. Value for $: The tools on this list cover all price points, including free!

Church Projection Tool Key Features

Here is a look at all the key features to look for when choosing church projection software and why they matter. 

  1. Presentation editor: This enables you to create and edit presentations. Look for the ability to add images, text, video, and customize the design.  
  2. Multi-screen output: Show different versions of the same presentation on different projectors. A common use case is showing one to your congregation and one to the people on stage. 
  3. Song and bible integration: Quickly search for or add songs or bible verses to your presentation. Look for the ability to use multiple translations if needed. 
  4. Content libraries: Quickly add media, backgrounds, and images to your presentations. 
  5. Live preview and editing: Look for the ability to preview and edit upcoming content during the service.
  6. Cloud storage: Cloud-based tools allow you and other church leaders to access your presentations anywhere with an internet connection. You can also collaborate on presentations simultaneously. 
  7. Templating: This allows you to save your best presentations as templates and reuse them as needed. It means you don’t have to create new presentations from scratch every week, which is essential when you consider 47% of people who design their own decks say that doing so takes over 8 hours.

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Overviews Of The 10 Best Church Projection Software 

Here’s a brief description of each church projection system to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface. 

1. ProPresenter – Professional live production software

propresenter church projection software screenshot
The powerful presentation editor makes creating engaging sermons a breeze.

ProPresenter is live production and presentation software with plenty of features that make it a good choice for churches. 

For starters, it’s easy to create and run presentations. The editor is a joy to use and includes plenty of options for customizing presentations to your needs.

The tool also stands out when projecting. It has a multi-screen mode, which lets you output different content combinations to different screens. For example, you could have a separate feed for the audience and for presenters. 

ProPresenter has plenty of video features. You can import videos into your presentation and set which points you want to play. You also have access to editing features such as cropping and the ability to add effects to help you create captivating presentations. You can even add live video to your presentations.

The tool is cross-platform, which means it works on both Mac and Windows devices. You can also access mobile apps for iOS and Android.

ProPresenter pricing starts at $399 for houses of worship. You can test out the church software with a free 2-week trial. You also have the option to rent the software for a one-time event for $99. 

2. MediaShout – Specialized church presentation software

mediashout church projection software screenshot
Presentation software with features built for churches.

MediaShout is worship presentation software specifically designed for churches. 

The tool has a presentation editor that makes it easy to display lyrics, text, announcements, or backgrounds to help elevate your sermons. Anyone who is familiar with PowerPoint will be able to get up to speed with the tools quickly. 

There’s a preview mode that lets you see how your presentation looks on each of the screens it is being output to. You can also send content to the stage display to act as cues for the sermon. 

There are several features that speed up the presentation creation process. You can create templates to make building new presentations and slides easy while ensuring style consistency. And you can quickly import bible verses into your slides.

MediaShout doesn’t advertise software costs, but you can call the team for more information via the website. You can also buy computer bundles where you get a computer with the software preinstalled.

3. Faithlife Proclaim – Presentation software with collaboration features

faithlife proclaim church projection software screenshot
Involve your entire team in the presentation creation process.

Faithlife Proclaim is presentation software designed for churches. It contains all your need to quickly create sermons your congregation will love. 

The tool stands out due to its collaboration features. Anyone can download the software and edit the presentations they have access to. All changes are synced in the cloud and reflected across anyone in your team. It’s also possible to add unlimited collaborators so everyone can work on the presentation. 

It’s also easy to adapt presentations for multiple uses, for example, people on and offstage. You can reformat the same slides rather than creating an entirely new presentation. What’s more, you can create and reuse templates, so you don’t have to start from scratch every week.  

The tool has a built-in church media library, including images, graphics, and backgrounds you can use to build great-looking presentations. You can also integrate the tool with song libraries like SongSelect or WorshipPlanning to quickly import songs into your presentation. And you can also add bible verses to the presentation in real-time. 

Proclaim pricing starts at $19.99 per month for the basic package or $29.99 per month for the Pro package, which includes access to the media library. The price increases depending on the number of people who attend your church services. 

4. WorshipTools Presenter – Lightweight church presentation software

worshiptools presenter church projection software screenshot
Quickly create presentations with WorshipTools’ built-in presentations.

WorshipTools is a company that creates software to help worship teams create better sermons. 

Its presentation tool is called Presenter, and it’s full of easy-to-use features to elevate your sermon presentations. The other tools are Planning, which is for worship service planning and scheduling; and Music Stand, for building worship set lists. 

Presenter has plenty of useful features. Cloud sync means you can access your presentation anywhere—work on it at home and then seamlessly access it at your place of worship. Meanwhile, cue lists make it easy to set up scripts for your service. It’s also possible for presentation operators to change the script during the presentation for extra flexibility. 

The tool integrates with plenty of other tools that are useful for worship presentations. Connect to Music Stand to share set lists between platforms. Or connect with SongSelect to import worship song lyrics into your presentation. 

The tool also has a media library that includes cool motion backgrounds to add an extra flair to your presentation. And there’s a library of templates you can use to create great-looking slides quickly. 

WorshipTools is free to use for unlimited users with up to 500 MB of cloud storage. If you use this up, pricing starts at $15 per month for 5 GB of storage. All plans provide access to the three WorshipTools platforms.

5. Praisenter – Free church presentation software

praisenter church projection software screenshot
Quickly add bible verses to your church presentation.

Praisenter is church presentation software with one standout feature: it’s completely free to use. The tool has plenty of features that make it a good option for churches on a budget.

First is the slides editor. It’s easy to create presentation slides and templates and then customize them to your needs. You can add video, text, images, gradients, and edit the transparency to create advanced designs. 

The tool also has bible presentation features. It’s easy to search for a verse and then add it to your presentation. You can also install different bible translations, which is useful if you need the ability to run multilingual presentations.

You can also use the tool to present songs. It’s easy to add the right song lyrics to your presentation and then edit them as required. 

The worship software is entirely free to use; just download it to your Mac or Windows computer. 

6. Quelea – User-friendly church presentation software

quelea church projection software screenshot
Import content from song and bible libraries.

Quelea is projection software with plenty of features that make it a good choice for churches. 

The tool integrates with plenty of content libraries, including OpenSong and Easy Worship. You can access these libraries from within the app. It’s also possible to add songs manually when needed. 

The tool supports different projection outputs. For example, you can show a different presentation to the band than the one you show the congregation. Use this to include helpful information like scripts or chords. 

Another cool feature is that the tool can push lyrics to any mobile device with a browser. This means your congregation doesn’t have to rely on projections to join in with songs, which is useful if people find the projector challenging to read. 

The tool supports Zefania XML, which means you can choose from a vast array of bible translations. It’s also free to download and use. 

7. OpenLP – Open-source church presentation software

openlp church projection software screenshot
Import bible verses into your church presentation.

OpenLP is open-source church presentation software that helps you quickly create sermons. The tool works on any operating system and you can download as many copies as you want for free.

The tool has plenty of features to help you display songs and bible verses. Import them from third-party sources and then format them to your needs. You can even add a backing track to your presentation if you don’t have access to a live band. 

You can also download and display verses from your favored version of the bible. And you can search for them by reference or even a specific phrase. You can also add videos, images, and slide shows to your presentation. 

The tool has close integration with PowerPoint, so it’s possible to create a presentation on PowerPoint and then import it into OpenLP to make use of the extra features. This is useful if you’re already used to creating files using the popular presentation software. 

As well as the congregation-facing presentation, the tool has a built-in stage view which you can display on any device with a web browser on your local network. The tool is free to download from the OpenLP website, and there’s even a remote app for iOS and Android. 

8. KAMWISE – Tool to elevate your remote services

kamwise church projection software screenshot
Add live video alongside your presentation stream.

Kamwise is slightly different to the other tools on this list. It’s a presentation tool that works with video conferencing tools like Zoom, Teams, or Google Meet to add extra elements to your presentation. 

While not explicitly designed for places of worship, it’s useful for people who need to run remote church services.

The main feature is that it allows you to share a video of yourself alongside your presentation in a larger window than is typically enabled by video conferencing software. This allows your remote congregation to get a good view of your pastor and presentation. 

The tool also has branding elements, so you can create a customized feed unique to your church. You can use the video alongside presentations made in tools like Powerpoint, Google Slides, or any app from your computer. You can also embed polls, surveys, or other content into your presentation. 

Kamwise Go pricing starts at $9.99 for a single user. You get a 30-day free trial you can use to test out the software.  

9. Presentation Manager – Church projection software with intuitive features

presentation manager church projection software screenshot
Create and preview church presentations.

Presentation Manager is projection software designed for churches. It uses a drag-and-drop interface, making it easy to make changes in real-time during a service. 

Like the best church presentation software, the tool has a built-in library of songs and bibles you can easily import into your sermon. And you can choose from two different bible translations, which is helpful if you have a multilingual congregation.

You can also choose to overlay text to live video or movie files. Or you can select a folder of images and have the tool play these images as if it were a video. The tool has a background editor you can use to easily edit your background to ensure text shows up clearly. 

It’s possible to set up two presentation streams to display on different projectors and you can preview each presentation. Use one for your congregation and one for people on the stage. 

Another highlight is that you can run the tool directly from a memory stick without installing the program. This is useful if you tend to perform sermons on multiple computers. The tool costs $250, and you try out the software for free for 30 days before buying. 

10. Shift Worship – Media library for churches

shift worship church projection software screenshot
Search and edit Shift Worships content library and add media to your presentations.

Shift Worship is a media library made to enhance church presentations. It isn’t projection software, but can help make your projections more engaging. 

The service offers a wide variety of content, including motion and still backgrounds, countdowns, movies, social media files, and even media for triple-wide presentations. Each piece of media is well-designed, available in various definitions up to 4k, and is optimized for your projections. 

You also get access to a quick editor which lets you modify the text, positioning, fade, layout, colors, and design. It’s easy to use and can cut the time it takes to make projection files. The tool has a DropBox integration, so you can easily download collections in a single click, and each collection comes with files you can edit in After Effects, Photoshop, or social media platforms. 

The tool costs $149 per year for unlimited downloads. To access files editable on third-party platforms and the DropBox integration, you’ll need the Pro plan, which starts at $249 per year. You can also buy individual files for a one-off fee. 

Other Options

Here are a few more church projection software that didn’t make the top list.

  1. Apple Keynote – Easy-to-use presentations software for Apple devices
  2. Google Slides – Free presentation software

Check out our list of the best church streaming software for more tools. 

What do you think about this list?

The church projection software on this list cover a wide range of use cases. Churches that create large-scale live productions will benefit from professional church projection software. 

Churches that operate on a smaller scale can choose one of the other tools to create professional presentations on a smaller budget. 

For more about leading your church, sign-up for The Lead Pastor newsletter.

Article How To

Church Property Management: How To & 12 Simple Maintenance Tips

One of the most time-consuming but important aspects of running a church is church property management. Everything from running routine church maintenance around the premises to various facility management procedures, it is all so crucial to keeping your church in tip-top shape to continue being the spiritual home for your congregation. 

I’ll be the first to admit that church property management is the least exciting part of a job in ministry, but someone has to be the one to clean the bathrooms, restock supplies, and ensure the floral decorations are fresh. 

It’s a mostly thankless job but one that I did for many years as part of my responsibilities. Here are some of the tips and tricks I learned during my time maintaining a church. 

I’ll cover:

What Is Church Property Management?

For starters, let’s talk about what exactly your church property management even is. The property of your church is anything and everything that you own. It’s the land your church building is built on, the other facilities that are connected to it, the parking lot, any signs you have, and everything else that falls within this zone. 

Facility management has to do with maintaining all of the premises, both outdoors and indoors. Every single room, bathroom, office, chair, computer, equipment, and everything else should be properly repaired and checked to ensure that they are up to date and ready for each service and event you do. 

Church property management includes a variety of different roles and hats you have to wear, from plumber to electrician to even IT. There is a lot involved in this process, which is why it is so overwhelming for many churches. This is especially the case the larger your church is and the more church plants you have. 

Who Is Responsible For Property Management In The Church?

At the end of the day, not everyone wants to deal with the facility management at a church and I have seen firsthand some church leaders pass on their responsibilities to someone else (usually me, in my case) to deal with. That said, it is my belief that everyone should contribute to church property management in some way. 

Every one of the full-time staff members should do their part in maintaining the church and its facilities one way or another. It is up to the church management to decide how these responsibilities are divided up, but it should be a team process. 

The best churches I ever served at had pastors and leaders who were not against unclogging a toilet when necessary. We had a motto at one of the churches I worked at where “if you see a problem, fix it.” Don’t wait for someone else to do it or else it likely won’t get done. 

That said, there should also be dedicated janitorial, construction, and repair teams that you have set up at your church. There should be staff who clean the facilities every day and week, and keep plumbers, electricians, painters, security, and the like on call so you can contact them at a moment’s notice for emergencies.

Volunteers can help with church property management, but be sure to have your church staff members ready to tackle mopping, sweeping, and restocking anytime it’s necessary. 

How To Do Church Facility Management: 6 Considerations

There is so much to consider when it comes to church property management that it can be quite overwhelming to tackle. 

Instead of stumbling around, fixing stuff whenever you see an issue, here are the six main areas of your church you need to keep an eye on at all times if you wish to maintain a gorgeous church, inside and out. This applies to both leasing and land ownership situations.

Church Grounds

Firstly, there are your church grounds. These are the outside areas of your church which are, arguably, one of the most important but neglected parts of a church when it comes to upkeep. How your facilities look from the outside will give the first impression for any visitors who show up. Your building maintenance can affect what they think of the rest of your church. 

Make sure to maintain the exterior of buildings, walkways, sidewalks, the parking lot, any parking structures you have, signs, gardens, playgrounds, and anything else that is on-site. If it is within your church’s lands, it is your church grounds, so keep it looking as vibrant and welcoming as you possibly can. 


Security is a particular area where many churches mistakenly trip up, but that shouldn’t be the case in today’s age. There are clear dangers and issues in this fallen world, so ignoring that isn’t taking proper care of the Christians you’ve been given the responsibility of guiding. 

To this point, security encompasses much more than just some cameras here and there. You should have a team of security guards equipped to protect and guard the premises at all hours, and you should absolutely have active eyes on every entrance to your facilities. This goes doubly so for any children or youth ministries you have. 


General maintenance of your facilities is one of the broader considerations you need to have. This includes maintaining the bathrooms, lighting, internet, chairs, tables, HVAC system, and anything else you have in your church. Routine checks of these elements of your buildings is imperative to avoid major problems like flooding and unnecessary blackouts. 


There is also regular cleaning you need for your church. Every week, if not every day, there should be cleaning happening everywhere in your church. Every room and office should be cleaned from top to bottom every week with no concessions. If this means getting a full-on janitorial team to tackle it all, do it. 

You should also do occasional deep cleaning, too. This is one area that some churches skip out on and it eventually shows over time. While it may not be fun, make time to clean those hard-to-reach areas every couple months or so. 


Equipment in your church includes computers, printers, cleaning equipment, microphones, sound systems, speakers, stage lights, and so on. There is a lot of equipment you need to run a modern church these days, and they should be maintained just like everything else. 

Unfortunately, equipment like computers and the like should require dedicated maintenance from a professional who is involved in IT. This is why I always recommend hiring an IT person and building a relationship with a nice audio and tech store to have any issues fixed before services and events. 


Your cleaning supplies and the like are also what you should consider. As part of your church property management, there are the various items you need to keep cleaning every week before and after services. These supplies allow you to keep your facility maintenance strong so never skimp on them. 

Supplies also include things like light bulbs, toilet paper, and other items that ensure the comfort of your church members.

Have backup plans in the event you run out of stuff, but, of course, plan to avoid that with frequent shipments of supplies or by picking them up from a wholesale supplier. 

12 Tips For Church Property Management & Maintenance

I spent most of my teenage and young adult years maintaining a somewhat large church so here are some of the quick tips that I learned during that time: 

  • Get everyone in your church involved. It builds unity between the team and doesn’t allow anyone, including the lead pastor, to feel above the rest of the congregation. 
  • Make use of volunteers and church members who come to help out at your church. They’re usually eager and waiting to help out in any way possible! Sometimes we left our biggest projects, such as remodeling or painting, for when they came to help. 
  • Church property management is perfect for recovery programs. We had a drug addiction recovery program which involved members helping out with maintenance to build strength and stay busy. 
  • Take full advantage of Costco, supplies companies, and the like. Make good use of your tax exemptions, too. 
  • Connect with local law enforcement as it is possible for them to assist with security at large events sometimes or even block off roads when necessary.
  • Have cameras everywhere on your premises (inside and out) to catch anyone who might do graffiti or break in. 
  • Have overnight security guards, if possible, to roam the church grounds. 
  • Keep a detailed maintenance schedule of who cleans what and when. 
  • Also have a routine schedule of when you check out various equipment, such as lighting and computers, so they are always up to date. 
  • Remain compliant with local laws in regards to fire code and practice regular drills. 
  • If you have children’s ministries, connect with legal and licensing authorities, and ensure that you are up to code in all safety and sanitary measures. 
  • Don’t spare expenses when it comes to your cleaning equipment. Get the most powerful industrial vacuums, carpet cleaners, and so on. You’ll need them.

Organizing Your Church Is Next

Maintaining church property management is a valuable part of your church. The look of your church may not make God shine brighter on your congregation, but it will attract more people interested in finding out what you’re all about. However, it isn’t just how your church cosmetically looks but how organized it is that keeps people involved.

As such, I recommend next taking a look at what church administration is all about. Like facility management, your church admin responsibilities aren’t the most glamorous aspect of your church. That said, the effects of neglecting it are clearly felt. Find out more about what the church administration job description entails and why you need it here

Article How To

How To Set Up Church Administration: 7 Key Steps For Lead Pastors

The peaks of serving in ministry and setting up a church are seeing the fruits of your labor in new church members, salvation, baptism, and more. But the reality is, there is so much that goes into building a church that leads to those moments, such as finding out how to set up church administration. 

Church administration is one of the least exciting parts of creating a church body but it is no less integral to our mission than anything else. In fact, without the organization, structure, and guidance of proper administrators, a church can struggle in every other avenue. 

While it is challenging and sometimes frustrating learning how to set up effective church administration, I hope to simplify that for you. I know from my own experience that budgets, paperwork, software, documents, and all of that can be boring and tedious, but it is worth it. Here’s how to set up and implement church admin in a proper way. 

I’ll cover:

What Is Church Administration?

Before we go any further, it is necessary for you to understand what church administration is. All at once, church admin responsibilities include anything and everything. It is the firm backbone of your ministries from a financial and organizational standpoint. 

All of the structure for your church and your general physical and metaphorical foundation comes from your administration and God. I love how Dylan Miller put it in this breakdown of what you need to know about church administration: basically, the intentional, God-centered method by which you organize all of your resources and church members to love God and love people as the Bible calls us to. 

The stewardship of your financial budget, the structure of your church body, managing church leaders, scheduling, church event details, contact information, and countless other areas are part of your church admin. 

Why Is Church Administration Important?

The importance of properly set up church administration comes from the fact that it sets the foundation for everything else in your ministry. Without it, you have an unorganized mess with no real structure that will struggle much more than it needs to or should.

Church administration brings necessary and oft-ignored order to what is otherwise a wild and surprising journey in which we follow Jesus. Spontaneity and flexibility are absolutely crucial to bringing in new members to the church, but we often forget about the thoughtful organization that can retain and empower those members. 

Church administration provides the basis from which everything occurs within the local church. It connects the dots between ministries and is the gateway for everything to happen in a peaceful manner. 

Your church admin leaders bridge together your food bank, your homeless ministry, buses, youth group, children’s center, and anything else that makes your church one complete package. This unity is essential for successful churches who wish to continue the mission of spreading the Good News for many generations to come, especially as church growth occurs. 

How To Set Up Church Administration?

The nitty gritty of setting up church administration is not nearly as fun as other parts of your church building. That said, these steps will, hopefully, simplify the process in a slightly less frustrating way. I took these steps from my own time serving as part of a church admin team. 

1. Step Back and Take a Look

Before you can ever have a fully set up church administration, you need to take a moment to assess your unique situation. Every church is different and should be handled in its own dedicated manner. Some of the sections you should look at include: your current structure, various ministries, day-to-day schedule, and staff members. 

The key here is to see an overview of your current situation so you have an idea of where to go from here. This is also where you take a look at the savings your church has, your estimated income each year, and so on. The point here is to look at everything you currently have and write it all down in a clear manner. 

2. Hire the Right People

Once you know and fully understand your situation, it is time to move forward with building out your church admin. It is at this point that I recommend starting to hire the right people for the job with detailed job descriptions. Creating your dedicated administration will cost a fair bit of money but it’s ultimately worth it.

You don’t need to hire your full administrative staff right now, but it is at least worth hiring an administrative assistant and chief financial officer, as well as designating someone in charge of corporate structuring who knows about managing a non-profit. With these fundamental positions filled, you can truly start to create something viable. 

3. Plan Your Infrastructure

With a few members on your staff to be your administrators, you can start to plan out your infrastructure. This includes your general organization for the church as well as financial details like fundraising. It is here that you build out a map of your entire church and its ministries. 

Which ministries are your focal points? Which ones fall under other ones, such as the bus team answering to the youth ministry? How many staff members does each department have or need? What is the budget that you’ll dedicate to each ministry and why? 

This is also where your church staff organization comes into play. Who is in charge of which ministry? Who is the contact point for information regarding your women’s groups, for example? Who leads your various ministries and keeps everyone in check? Where do the church board members and the senior pastor come into play? 

Your infrastructure is a vital part of your church administration, so take your time with this part and truly consider every single section equally. I recommend waiting a few weeks and then reevaluating what you came up with for your infrastructure once finished. This way, you can make changes with a clear mind, if necessary. 

4. Create a Modern IT Department

In the 21st century, the internet dominates the entire world and our culture. It needs to be an active part of your infrastructure, and should be set up early on. I recommend that every church have a full-on IT department or at least an IT technician in charge of everything. 

Your IT person should take care of your computers, software, church website, and other equipment to ensure that it is up to date and capable of everything you need it to be capable of. Each ministry should be equipped with the most recent hardware and software to be able to budget, plan, and execute actions accordingly. 

This is not a place where you cut costs and compromise as you will need the best that you can possibly afford, in terms of both equipment and people, to properly livestream, take photos, share on the internet, and connect your departments together. Your IT department is one of the binding forces between everything that happens in your local church. 

5. Define Your Procedures

Part of the job of your church administrators will be to come up with detailed documentation and procedures for everything that happens in your church. This is where you create your business proposals, mission statements, risk management sequences, and much more. 

The responsibility of the church admin is to provide information about every single aspect of your church. Define all of your ministries, the roles of each church staff member, the steps for every possible scenario from good to bad, and leave no room for surprises. This is how you organize your church in the best manner possible. 

6. Dedicate Your Resources

Part of the administration’s responsibilities are to figure out the best way to allot the resources, both financially and otherwise, for church operations. This is where your accountant and other staff members come into play, as they can focus on the church budget for each ministry, and ensure that you aren’t overreaching. 

In addition, there is the matter of manpower at the same time. The members of your church, including church leadership and volunteers alike, are also resources to allocate in the various outreach ministries and, like money, some departments need them more than others. 

You only have so much available in terms of people and funds so it’s your administration’s job to distribute them adequately. 

7. Set Up Leadership and Goals for Future Success

Once you finally have your church finances signed off on, everyone is comfortable in their positions, and the church needs are met for each of your ministries, it is time to look to the future. The church administration isn’t just there to evaluate and execute on the current situation in your local church, but the future, too. 

Administrators should help plan for the future, and should be a part of creating the various goals that you have planned. The admin team is your source of planning for how you’ll go about funding various projects and how they’ll get done. 

In addition, they can assist when it comes to expansion and knowing how many new staff members you’ll need down the road and how to go about making that happen. This will all help you set up for future success. 

Church Administration Software for Proper Church Management

A large part of the way that a church administration handles its business is through using dedicated church management software designed to assist with various features and needs. Sure, you’ll need the standard software like Google Workspace, Microsoft Excel, Word, and so on, but there are special programs, too. 

Alexandria Schmidt previously broke down the 10 best church administration software you should consider for your congregation. These go far beyond the traditional spreadsheets and slideshows you might be used to, and help to elevate your administrative capabilities. 

With church management software like GoDoChurch and others, you’ll be able to keep track of employee info, volunteers, church members, events, financial resources, tithing, and more. Administration software is necessary for organizing church communications between departments more easily.

Through the use of this software and with the help of a dedicated IT person, you’ll be able to more easily do the above steps of allocating your resources, planning ahead for the future, creating documentation for all situations, and more. 

How Social Media Fits Into Church Administration?

Church administration encompasses so much throughout your ministry, from the financial side to the organization aspects and beyond. Without a doubt, this is why you need to have a dedicated team of administrators to sift and make sense of every element of your church body. Learn where you can get dedicated church administration training here.

This includes social media, which is a cornerstone of church admin and church marketing, which I didn’t even touch on in this guide. 

Facebook, Instagram, Twitter, TikTok, and other apps are all invaluable components of the internet today for every church out there. Navigating those sites can be overwhelming, but I hope that my previous breakdown of everything you need to know about church social media marketing can help. 


What Is Church Marketing? Ultimate Guide For Lead Pastors

Modern society is saturated with various forms of traditional advertising everywhere we look—from social media posts and digital ads to billboards and TV commercials. 

That inundated playing field can make it difficult for church leaders who ask themselves what church marketing is, what church marketing materials consist of, and how you do it effectively. 

The Lead Pastor helps believers across the globe encounter God, build his kingdom, and see him glorified. One of the key ways we can help people like you do that is through promoting your church to a wider audience, which furthers his mission and sets you up for long-term church growth and success. 

I’ll cover:

What Is Church Marketing?

Church marketing is a strategic communication strategy that promotes your church’s mission, vision, and culture to those who currently attend your church and those you hope will attend in the future. You can use many avenues to do this effectively, including social media, digital marketing, or content marketing strategies.

What Is The Purpose Of Marketing For Churches?

Marketing a product or service in the secular world is simple: Create a sense of need in people to make them believe they need your product or service to live a better life. 

But when it comes to church communications and promotion, our aim should not look like the rest of the world. Rather than trying to create a feeling of insecurity in potential church attendants, we should try to create an inviting presence that glorifies God and draws them in. From there, we can extend an invitation and wait expectantly for God to provide.  

So before you start thinking through how to market your church, pray that the Holy Spirit will help guide you through the process and continue to open doors for you to reach as many people as possible through authentic and God-glorifying marketing.

Types Of Church Marketing

There are many different kinds of church marketing, and they all serve different purposes. With the sharp rise in media consumption since 2020, the most effective marketing outlets include social media, email, and digital ads. Let’s look at how each type of church marketing could benefit your church.

Social Media Marketing

Did you know that the average person in the US spends over 2 hours a day on social media? By creating social media accounts on platforms like Facebook or Instagram and engaging with it regularly, you can reach a large swath of people. 

Social media marketing can feel like an insurmountable challenge for some. Ideas on executing church social media marketing can include posting about a sermon, an interview with a ministry leader, or a church event.

Email Marketing

According to Oberlo, the number of email users is set to grow to 4.6 billion in 2025, making up more than half of the expected world population. With email being such a popular medium, you can use it to improve church engagement. It’s affordable, simple to manage, and a great way to build community organically. 

A great way to ensure you keep growing your email list is by having an email sign-up sheet at church gatherings so that new visitors can provide their information for future use. You can use email to discuss everything happening at the church, from events and announcements to encouragements and prayer requests.

Digital Marketing

Other forms of marketing for your church can fall under the larger umbrella of digital marketing. The beauty of digital marketing is that there are so many different mediums. Digital marketing can help you improve your search engine results, allow congregants to contribute, and share your church with potential visitors. 

Digital marketing includes blogs, podcasts, newsletters, video series, and Facebook ads or a Google ad. We suggest starting with one digital marketing strategy and expanding it slowly over time.

Church Marketing Strategies

Now that you know the “what” of church marketing, let’s turn our attention to the “how.” This part can feel a bit more overwhelming, but to ensure you don’t get buried under a mountain of social media advice, ask yourself a few simple questions: 

  • Who is your church? 
  • What do you value? 
  • How are you different? 

Once you determine the answer to these questions, you create a specific and unique identity and can start marketing that identity to your target audiences. For more church marketing strategies, read this article by fellow contributor Cody Perez.

Church Marketing Best Practices

Now, let’s get to the practicals. Here are a few ways to put this information to use as you start your church’s marketing journey.   

Establish Your Church Brand

Before you start outward-facing communications, you need to know who you are. In other words, you need to establish a brand. A brand is an intangible essence of your organization, not just what you do. 

A strong brand starts with a clear church marketing strategy and can include many assets like shared language, designs, or even a church logo. Not sure if your church has a brand? Start by reading this church branding guide. Once you’ve solidified a brand, then you can start marketing.

Be Consistent

Your church marketing efforts can be the most creative out there, but they can get lost in the shuffle if you’re not consistent. This attention deficit phenomenon results from many factors, including our brain chemistry and new media algorithms. But consistency is one of the best ways to get around that and become more memorable.

So when you’re thinking about marketing, whether it’s social media, email, or otherwise, a way to ensure consistency is by creating a weekly communications plan. Designate certain days of the week to post, send an email, or launch your podcast episodes. And be sure to cross-promote each element on your church website.

Designate a Role

These days, marketing isn’t a niche industry. It’s a multi-billion dollar industry that is part of the average person’s daily life. As such, a church shouldn’t set marketing aside and hope it somehow comes together on a whim. 

Whether in a paid or volunteer capacity, hiring a point person to run your church’s marketing will be well worth it. Not only does that take another item off your plate, but it also ensures that someone with the gift of marketing can use it to glorify God and build the kingdom.

All For His Glory

Church marketing can feel at odds with the Christian walk. After all, the printing press didn’t even exist in Jesus Christ’s time, let alone social media, digital ads, and commercials! But when used appropriately and in the right capacity, it can be for his glory of great use for your church’s longevity and growth.

If you’re looking for new ways to bring your church into the future and grow your congregation, the Lead Pastor has plenty of resources for you. Start with this guide on communicating with your congregation, and let us know what you think! 


10 Best Church Management Software In 2022

Looking for church management software? This list will give you a simple, easy comparison of the best church management software on the market.

In this complete ChMs review, you’ll discover the best church management tool options along with a simple explanation of the criteria for choosing high-performing tools. You’ll also find overviews of each tool, screenshots, to give you a quick and that will help you narrow down the choices.

On top of that, I answer all the commonly asked questions about church management software; you’ll learn what church management software is and how it can change the way you deliver you manage and run your church in a more effective and productive way.

Best church management software

  1. WildApricot – Best free ChMS for small churches
  2. Elvanto – Best all-inclusive ChMS
  3. Breeze – Best for ease of use
  4. Chmeetings – Best value for price
  5. TouchPoint – Best mobile app experience
  6. Blackbaud – Best for managing people and payments
  7. Excellerate Church Management – Best for on-site local network installation
  8. Fellowship One – Best all-in-one solution
  9. Shelby Systems – Best CHMs for larger churches
  10. Servant Keeper – Best for contact management

The Lead Pastor is reader-supported. We may earn a commission when you click through links on our site — learn more about how we aim to stay transparent.

Church Management Software Comparison Criteria

It’s worth thinking about what makes a good church management software solution. To be featured on this list, I evaluated the church management tools based on the following criteria:

  • User Interface (UI): How well-designed is it? Does it offer clear displays and intuitive navigation?
  • Usability:  Is this resources management system easy to learn and master? Are there tutorials and training? Does the company offer good tech and user support?
  • Integrations: Is it easy to connect with other tools? Any pre-built integrations?
  • Value for money: How appropriate is the price for its features, capabilities, and use case? Is pricing clear, transparent, and flexible?

The 10 Best Church Management Software Overviews

In this post, we’ve tried to cover a broad spectrum of software, considering the complexity, price points, and functionality.

1. WildApricotBest free church management software for small churches

Wild Apricot Church Management Software's In-Built Website Builder Interface Screenshot
Wild Apricot church management software’s in-built website builder interface.

WildApricot is a powerful, easy-to-use, web-based church management system for churches and non-profits to help manage administrative tasks, membership, website, event registration, and other activities.

WildApricot is a complete membership management system. Easily manage your contacts, process payments, send out emails, and register event attendees. You can also build a website for your organization using professionally designed and mobile-friendly templates.

Why I Picked WildApricot: WildApricot is designed for volunteer-run and small staff organizations with a user-friendly interface that doesn’t require a lot of technical knowledge. You will also have access to the user community of peers and experts to get support and share knowledge of best practices.

WildApricot Standout Features & Integrations
Features include a member database, website builder, payments, event management, email/text communications, mobile app, and online store.

Integrations include WordPress, Single Sign-On Service, and dozens more by using Integromat. You can also access WildApricot’s APIs and webhooks for additional options.

WildApricot Pricing & Plans

Wild Apricot is free for up to 50 contacts. Paid plans cost from $48/month and come with a free 30-day trial (no credit card required).


  • Easy to use
  • Competitive pricing
  • Highly customizable


  • Limited choice of website templates

2. Elvanto – Best all-inclusive ChMS

Elvanto's Homepage Screenshot
Elvanto’s lets you build out a church website to promote events, link social accounts, and manage member directories.

Elvanto is an all-in-one cloud-based solution with many innovative features. Child check-in, privacy, and safety are some of the key features integrated into Elvanto, vital for children and youth leaders to ensure all in their care are accounted for.

Elvanto has an all-inclusive range of tools with no add-on modules and no extra charges. Some of the main features include access control, customizable forms, custom reports, mobile apps, event management, group management, email and SMS messaging, volunteer scheduling, and attendance tracking.

Elvanto makes the planning of worship services and managing volunteers simple. Create run sheets, schedule your volunteers, and access your song database, lyrics, and chords. It has a simple drag-and-drop interface that makes quickly creating service plans for your team a breeze.

Why I Picked Elvanto: Elvanto has powerful features for accessing financial data, contribution management, and can connect with various online giving providers.

Elvanto Standout Features & Integrations
Features include access control, customizable forms, custom reports, mobile apps, event management, group management, email and SMS messaging, volunteer scheduling, and attendance tracking.

Integrations include SongSelect, Faithlife Proclaim!, SafeMinistryTraining, MailChimp, Stripe, PayPal, Continue to Give, Mogiv, and Pushpay.

Elvanto Pricing & Plans

Elvanto costs from $50/month and offers a free demo.


  • Great integration with 3rd party financial partners


  • Check-ins don’t always work reliably

3. Breeze – Best for ease of use

Breeze's Report Generating Interface Screenshot
An example of Breeze’s report generating interface for donation management.

Breeze is an easy-to-use web-based church management system designed with small churches to mid-sized churches in mind.

With Breeze, you can easily add new data, send mass emails and text messages, track attendance and check-in children securely, and process donations online and by text message. Breeze requires no contract or setup fee and offers a data migration service to get you started quickly.

Why I Picked Breeze: Breeze makes it easy to manage your church’s database, communicate with your members via email or text message, offer online and text giving, safely check in children, manage events and volunteers, and run reports.

Breeze Standout Features & Integrations

Features include a membership database, email and text messaging, attendance tracking, donation processing, reporting, and event management.

Integrations can be built using the Breeze API.

Breeze Pricing & Plans

Breeze costs from $50/month and comes with a free demo.


  • Easy data transfer from other systems
  • Responsive customer support


  • Some features are quite basic

4. CHMeetings – Best value for price

CHMeetings Dashboard Screenshot
The CHmeetings dashboard tracks membership, events, and attendance.

CHmeetings is a powerful church management system designed for churches of all sizes and denominations. Easily manage church membership, groups, events, follow-up, and broadcasts.

CHmeetings transforms your workflow by doing it all online. You can create registration forms, see who already submitted theirs, and view attendance data for all events. Check-in is easy for leaders and members via the app. You can also offer your members an easy option to manage their online giving and event fees and easily generate up-to-date financial reports.

Why I Picked CHmeetings: Managing the legal, security, and privacy aspects of your data are easy, and with account restriction settings you have total control over which data individuals can access. CHmeetings include state-of-the-art security features and firewall technology. No matter what device you access data from, it will be secure. CHmeetings also makes daily backups of your data.

CHmeetings Standout Features & Integrations

Features include member profiles, small group management, to-do lists, events, forms, reports, users and roles, and contributions/payment management.

Integrations include Stripe, Twilio, MailChimp, PayPal, and more if you use their developers’ API.

CHmeetings Pricing & Plan

CHmeetings is free for 100 members. Paid plans cost from $10/month for up to 250 members.


  • Very affordable, tiered pricing based on church size
  • Up-to-date security and firewall features


  • Mobile app could use some improvements

5. TouchPoint – Best mobile app experience

Screenshots from TouchPoint's Mobile App Screenshot
TouchPoint helps you design a mobile app for modern church services.

TouchPoint is a substantial cloud-based church management software solution that equips church leaders and administrators of mid-sized churches to large churches looking for an off-the-shelf ChMS which is also highly customizable.

TouchPoint has a marketing feature for staying in touch with donors. Plus, Touchpoint’s customizable mobile app can help you manage your church better. It has a self-check-in feature so members can register their attendance during their events.

Church leaders can use the mobile app to create sermon notes to guide them during worship services. Touchpoint’s mobile app has an accounting feature that lets church members review their giving history and statements.

Why I Picked TouchPoint: A fully-integrated mobile app helps you share sermons, Bible verses, song lyrics, and other media directly to your congregations’ smartphones.

TouchPoint Standout Features & Integrations

Features include membership management, volunteer management, child check-in, discipleship groups, ministry engagement, tithes, and event management.

Integrations include OnlineGiving, Twilio, and Sage.

TouchPoint Pricing & Plans

TouchPoint costs from $300/year (based on a 100-member church).


  • Responsive tech support
  • Best-in-class mobile app


  • Initial setup has a steep learning curve
  • Slow to implement updates

6. Blackbaud – Best for managing people and payments

Blackbaud's Congregation Summary Page Screenshot
Blackbaud’s congregation summary page gives you a snapshot of attendance data and membership trends.

Blackbaud Church Management Software is a cloud-based tool that can effectively manage your people, gifts, communications, events, and volunteers all in one place.

Better understand how your congregation is engaging with your church through a single source of data. With connected Financial Management, Payments, and more, on one digital platform. Simplify tithes and online giving for your congregation with one-time and recurring giving options via a connected giving app.

Blackbaud is an excellent church software for planning and executing successful fundraisers. You can use Blackbaud to ensure that you can communicate with team members to make planning events easier. Blackbaud also lets you monitor how team members are doing on their assigned tasks so you can offer assistance if needed. You can also use Blackbaud to create reports about your fundraisers to assess their effectiveness. 

Why I Picked Blackbaud: With Faith Journey tracking you can get a better understanding of your members using comprehensive member and family profiles. Monitor attendance, anniversaries, donations, and engagement.

Blackbaud Standout Features & Integrations

Features include analytics, fundraising, relationship management, financial management, marketing and engagement, payment services, and church accounting.

Integrations include Bonfire, CallHub, CampBrain, ClickBid, GivBee, Gratavid, and

Blackbaud Church Management Software Pricing & Plans

Contact Blackbaud for a quote.

7. Excellerate Church Management – Best for on-site local network installation

Excellerate's Serve Point Scheduling System Screenshot
Excellerate’s Serve Point scheduling system lets you manage your available facilities with room and equipment scheduling.

Excellerate Church Management Software is a comprehensive and flexible solution that is highly adaptable to your church needs, including membership management, visitor follow-up, small groups, fundraising, child check-In, volunteer scheduling, and more.

Excellerate church management software features like member tracking and attendance tracking can help you monitor the growth of your church and implement plans to sustain the said growth. You can use it to generate church directories to help you connect with members. You can also use it to monitor a pledge, donation, or contribution for record keeping and accounting purposes.  

Why I Picked Excellerate Church Management Software: With the help of Excellerate, you can send follow-ups so you can schedule visits or invite prospects to church events. Excellerate also lets you gauge your success in converting new members so you can improve your methods and attract new members. 

Excellerate Standout Features & Integrations

Features include membership management, visitor tracking and follow-up, tithes and offerings, small groups, class sign-ups and attendance, email/text messaging, reporting, and volunteer scheduling.

Integration with your church website is offered.

Excellerate Church Management Software Pricing & Plans

Excellerate Church Management is free for 50 members. Paid plans start at a one-time fee of $145/up to 100 members and offer scaled pricing according to the number of church members. 


  • Choice between cloud-based or on-site installation
  • No monthly subscription for on-site installations
  • Scalable cost based on church size


  • Accessing technical support costs extra
  • Some knowledge of SQL is helpful.

8. Fellowship One – Best all-in-one solution

Fellowship One's Member Profile Interface Screenshot
Fellowship One’s member profile interface can be edited by the church administration team or members themself using an online portal.

Fellowship One’s church management software suite of tools allows for easily accessible and automated management of member data. You can rapidly assimilate new visitors and reduce the workload of your staff. Members can access and update their own data and stay connected to the community through a central, online environment. Fellowship One offers event management to plan events, manage resources, send invitations, and track registration. 

Fellowship One can help you create an SEO-friendly website to make it easier to find online. It has a wide variety of website templates you can use to have your website up and running quickly. 

Fellowship One also has a church accounting feature to help you manage your church’s expenses, payroll, and donations.

Why I Picked Fellowship One: You can automate communication with mass email, using attractive newsletter templates and easily target specific demographics or groups, and maintain quality personal connections with all your members as your church grows in size.

Fellowship One Standout Features & Integrations
Features include facility management, accounting & payroll, online giving, payment systems, mobile app, worship planning, website designs and hosting, and background checks.

Integrations can be facilitated through the Fellowship One restAPI.

Fellowship One Pricing & Plans

Fellowship One costs from $19.60/month.


  • All-in-one solution


  • Not so user friendly
  • Outdated user interface

9. Shelby Systems – Best CHMs for larger churches

Shelby Systems Groups interface Screenshot
The Shelby Systems groups page helps you organize your congregation into smaller, more intimate gatherings.

Shelby Arena is a full church management software solution with strong, ministry-oriented tools and seamless integration with Shelby Financials and ShelbyNext Giving. Shelby Systems can help you increase your outreach in many ways to both current and potential new members.

Designed for mid-size to large Churches, it is a cloud-based membership management tool that helps with child check-ins, attendance tracking, room reservations, and small group management.

Why I Picked Shelby Systems: Shelby Systems has a perfect software + hardware solution, including unique offerings like barcode readers, check-in hardware, check scanners, finger scanners, and mailroom tech. Perfect for large churches that need a robust ChMS with on-premise solutions.

Shelby Systems Standout Features & Integrations

Features include church management, church accounting, online giving, mobile app, website builder, background checks, and worship planning.

Integrations include ChurchStreaming, social media sites, and more with API and FTP access.

Shelby Systems Pricing & Plans

Shelby Systems costs from $35.13/month.


  • Unlimited access to technical support and training resources
  • Competitive monthly pricing based on church size


  • Desktop app is Windows only
  • User interface requires some technical knowledge
  • Software is not updated regularly

10. Servant Keeper – Best for robust contact management

Servant Keeper Contributions Overview Page Screenshot
The Servant Keeper contributions overview page lets you track and manage incoming donations by member or group.

Servant Keeper is a powerful, easy-to-use church management system for attendance tracking, donor management, mass communication via email or text, child check-in, and custom financial reporting. Servant Keeper offers a cloud-based solution or an on-site solution that runs on your church’s network.

Servant Keeper has an online giving feature for church members to easily contribute to your church. It has a small groups feature for creating, managing, and communicating with groups based on criteria you select yourself—age, demographics, gender, or group membership (volunteer, choir, parent, etc.).

Servant Keeper’s member database lets you add unlimited entries and you can add a large number of unique data fields to member profiles, like home numbers, mobile numbers, and email addresses.

Servant Keeper is available across multiple platforms, including Windows, macOS/iOS, and Android.

Why I Picked Servant Keeper: It’s great for small group management! Servant Keeper’s contact management software lets you add tags to member profiles to create groups and send custom messages to church staff, parents, choir members, youth groups, and so on.

Servant Keeper Standout Features & Integrations

Features include a membership database, small group management, emergency alerts, event management, online giving, child check-in, volunteer scheduling, and church accounting.

Integrations include Vanco, Pushpay, Simple Give, and Easytithe.

Servant Keeper Pricing & Plans

Servant Keeper costs from $10/month + app licenses. It comes with a free demo.


  • Choose between an on-site or cloud-based solution


  • Desktop app requires an expensive per-computer license

What is Church Management Software?

Church Management software (sometimes referred to as ChMS) is a suite of online tools that helps churches organize, automate and manage their daily church operations. 

Now you’ve seen the eclectic mix of church management software in our list, you’ll see it’s a wide range of software and SaaS tools that make running a thriving and growing church more effective, easier, and better. It does this by providing a combination of tools that support and in many ways, automate, church administration.

Related Read: What Every Lead Pastor Needs To Know About Church Metrics.

What can Church Management Software do for my Church?

Church Management software is designed to streamline church administration,  providing functionality for a host of different needs that churches have including communication, membership management, small groups and event registration, mass communication, check-in, and donor management. Below we break down the functionality you can expect and look out for in the tools listed below.

What Church Management Software Key Features Are Important?

Church management software features typically include:

  • Membership management – maintain an up-to-date member directory including family and contact information for your congregation.
  • Attendance tracking – Keep track of your congregation’s involvement and facilitate Covid-19 contact tracing.
  • Donor & Giving management – provides a secure channel of collection and management of tithes, donations, online giving, and other contributions from church members.
  • Financial accounting – assists in the management of resources, tracking of expenses, and reporting.
  • Communication tools – Send mass emails and/or text messages to all members
  • Events management – easily organize events for social activities and outreach opportunities
  • Volunteer management – Scheduling tools to manage large groups of volunteers to make running your church services as smooth as possible.
  • Check-in and child security management – a vital tool to ensure the safety of all minors placed in the care of church leaders during Sunday School or other activities.
  • Website builder – Tools to allow you to create and deploy your church website.

Other church management software

Does none of the above work for you? Check out the list below for additional church management software tools:

  1. Faithlife Equip – Website builder, giving platform, church presentation software
  2. ChurchTrac – User-friendly and affordable church management software
  3. CFS Live – Comprehensive church management solution for churches of any size
  4. Churchteams – ChMS to manage people data, groups, and online giving
  5. Ministry Tracker – Create church community small groups based on any number of criteria and track changes in groups
  6. Elexio – Automates and streamlines church administrative tasks
  7. CCIS – Convenient and comprehensive membership financial management system tailored to your church’s needs
  8. Parishsoft – Securely stores diocese-wide parishioner information, financial data, and historical charitable giving records
  9. Power Church Software – Maintain membership, online donations, accounting, event planning, and general record keeping
  10. Realm – Build a thriving ministry with a broad range of integrated, user-friendly tools
  11. Kyrios – Manage all information and details on marriages, baptisms, confirmations, and catechumens
  12. Raklet – Create discussion boards and discuss different topics with your church members
  13. Text In Church – Leading provider of email and text messaging for churches
  14. CDM+ – Church people management with donations, accounting, events, payroll, and facility organization
  15. Planning Center – Organize information, coordinate events, and communicate with your team
  16. SeekerWorks – Guest onboarding and follow-up features directed to the person most appropriate to welcome each new member
  17. Church Windows – Scalable platform with independent modules for membership, scheduling, donations, and fund accounting

Other Church Technology Tools

Looking for something else altogether? Here are some other types of church management software and technology you should also consider including in your toolkit:

Let Me Know What You Think

What do you think we’re missing? Which other tools do you recommend, and what would you add to these church management software reviews? We’d love to hear if you’ve got any suggestions, tips or thoughts on using this kind of software – why not share them using the comments below?

Here’s a bonus for you looking to improve your church technology as well as management skills: The Best Church Technology Conferences 2022.


3 Best Church Administration Training Programs For 2022

Church administration training may seem like an expense that isn’t worth it, but there is a larger topic at hand when we talk about church administration and training for church admin work.

We need to wrestle with the fact that, as it is with many churches, our church administrators are not typically trained to work with christian ministry specifically, and not even necessarily non-profit trained. Yet there are a lot of specifics that go into church administration that can’t be overlooked.

In my years in ministry, I was lucky enough to work with an administrator who valued church administration training. She was constantly interested in learning the most effective systems, addressing issues before they became problems, and taking a role in daily affairs beyond her scope of work.

In the end, it made a huge difference. We had to hire a replacement after she left, and you could tell the difference between someone who was interested in secretarial work and someone who was interested in the ministry of church administration.

In this article, I will discuss why church administration training is vital for the life of your church and congregation and then give my top three church admin training options for a variety of budgets. 

I’ll cover:

Why Church Administration Training Is Important?

If you are in a position of church leadership, then giving careful consideration to the type of training your church administrator has should be a top priority.

Think of it like this: you spend ample amounts of time ensuring that your pastors and other church leaders are well equipped for their job. Yet, we don’t often spend the time to do the same for our administrators.

You probably don’t give it a second thought when taking into account leadership training, but having a certified church administrator likely isn’t something you have considered.

Reframe the conversation like this: your church staff likely includes a teaching pastor, a youth pastor, or a children’s pastor into whom you will invest time, energy, and finances for leadership training.

Yet these church staff members aren’t the ones who will balance the checkbooks, create SOPs (standard operating procedures), organize mailers and emails, or a host of other things.

Investing in church administration training will help your administrator understand the church business side of the local church that the rest of your staff doesn’t know. The rest of the church staff have considerations like pastoral ministry and pastoral counseling to be concerned about instead.

When you invest in the church administration training of your administrative assistant, you are really investing in the spiritual formation of your congregation!

3 Best Church Administration Training Programs

With this new mindset, you can start to decide what type of training would be the best fit for your local church, your church board, and your church secretary.

Having taken a look at some of the best church admin courses and certifications on the internet, there are 3 contenders that fit a variety of budgets, congregation sizes, and specific church management needs.

1. Smart Church Management

christian administration training by Smart Church Management
Smart Church Management offers the best bang-for-your-buck church administration training.

Smart Church Management has a church administration training that sits firmly within the middle-of-the-road option. It has a cost that is completely reasonable and doable for any church congregation, while also packing in a ton of great leader training, HR training, and finance management training.

This particular training comes with three options: Student, Professional, and Bundle.

The Student package costs $99 and grants 12 months of access to all the course work. The Professional package costs $199 and includes a course book to go along with the training, as well as lifetime access to the training.

Lastly, the Bundle Package costs $299 and packs a ton more value with exclusive access to resources like job descriptions, HR documents, and volunteer orientation training templates.

The Smart Church Management training can be finished in a few months. The course sessions with homework are sent via email every 2 days, but you have access to those trainings for as long as you have purchased access (either 12 months or lifetime).

There are no prerequisites for this church administration training and it offers tons of valuable information and lessons without costing thousands of dollars. It is also one of the highest rated courses out there.

2. Graduate Certificate from North Park University Chicago

North Park University graduate certificate of church administration training
North Park University Chicago offers one of the highest quality church administration training courses available online.

North Park University Chicago offers a Graduate Certificate for Church Administration that is on the higher end in terms of cost, but delivers some high quality training at a collegiate level of professional training.

This Graduate Certificate program doesn’t specify prerequisites in terms of education, but the overall cost is $1,240 per credit. The entire certification program takes 10 credit hours to complete.

The course can be taken 100% online but, if you are local to North Park University, you can attend in-person classes as well. Best of all, they offer plenty of grants and scholarships for students that can help cut the cost.

For those church administrators who want to work towards a Master’s degree, this certification has the benefit of building towards that goal while also getting hyper-focused training on what you need as a leader within the administrative areas of your church.

This program can be completed in 12 months, part time. This makes the list because of how esteemed the Graduate Certificate is for those who might be church members moving into a church administrator role as well as church leadership who want to take on more church management responsibilities.

3. Christian Leaders College: Christian Enterprise Course

church administration training provided for free by Christian Leaders College
Christian Leaders College provides free courses for all areas of ministry, and a combination of these courses makes some of the best church administration training available—free of charge.

While not strictly a church administration course, Christian Leaders College offers some top-tier collegiate courses that are 100% free. A combination of these courses cover everything a church administrator would need. All you have to do is create an account, enroll in the course, and complete the coursework at your own pace.

Once you have an account set up, you can complete all courses online and even work towards certification and accreditation if you so choose. There is a fee for taking these accrediting exams, but taking the course without earning college credits is completely free thanks to the contributions of generous donors.

If you want to take your church administration training seriously but don’t have the financial resources to spend hundreds or even thousands of dollars, then this is our best free pick for church administration training!

Do What You Feel Called To Do

Managing the pastoral care of your congregation, along with keeping church leadership organized, can feel like a full-time job. Being able to entrust administrative duties to a well-trained church staff member frees you up to do what you were called to do: love people and show them the love of Jesus Christ.

Learn more about church administration here, and check out the latest church administration software for further help streamlining your church’s admin processes.

Article How To

Free Download: Church Communication Plan Template & How To Use It

Communication is, by far, the most important job within any church. From your doctrine to your daycare schedule, keeping your leadership team up-to-date with a logical and consistent church communication plan brings you one step closer to completing your mission.

My name is Alexandria Schmidt. I have been in ministry for most of my life. As the Technical Director, and occasional guest preacher, of MCC Illiana, I know what it takes to create clear, concise messaging and make sure the rest of the staff can deliver it.

Church communication is a wide-ranging subject that has many complexities that you and your church staff would do well to study. In this article, we’ll talk about church communication plans, and how to use them. I’ll provide you with a template that you can download.

I’ll cover:

What Is A Church Communication Plan?

A church communication plan is, simply, a document that details how an idea is translated from the lead pastor’s notes to the congregation’s eyes and ears. As always, smaller churches will have some roles overlap, while larger churches might have separate people. 

So, if your Treasurer also prints the bulletins or your deacons are also your greeters (or however your church is structured), use this template, not just as a worksheet but as a living document to suit your church.

The information contained in the church communication plan is the message, how and when the message will be delivered, and who will be delivering it. The message should be self-explanatory. It is your sermon, a church event, or any other information your church staff or members need to know. 

“How” entails a list of all the ways that the information can be delivered to the church members and community. This includes social media posts, podcasts, follow-up ministry, and any other communication channels that help you reach your target audience.

“When” is where your church communications strategy comes in. Do you preview next week’s sermon in this week’s bulletin? How many weeks in advance do you advertise your Trunk-Or-Treat? Do you post upcoming sermon titles on your website or Facebook page? These questions will inform the specific timing of each part of your message. Each “how” must be accompanied by a “when”.

“Who” will usually be self-explanatory as well. The lead pastor usually preaches, unless a guest speaker is invited. The worship leader picks out the right songs and music to accompany the message. The printing team assembles the bulletin to enhance the message. You might even have your greeters incorporate a themed greeting (but try not to be cheesy!).

Overall, you will be able to fill-in the blanks on your church communication plan template, and everyone in your church leadership team will know what to do and when to do it.

Download Our Church Communication Plan Template

Follow the instructions inside the church communication plan template, and you and your church leaders will be on your way to effective communication. You can create an editable document by selecting File, and then Make a copy.

How To Use The Church Communication Plan Template?

The template itself contains instructions, but I will fill out a little more detail here to empower your communications plan.

First, the messaging section tells you to keep your message concise to avoid different avenues of interpretation. For instance, if you write too much in the messaging section about having a different perspective on Jonah, someone might be able to deduce that you’re going to preach about what the whale is thinking.

Messaging works best when confined to single sentences. Your most complex subjects should take no more than three.

In the second section, what I called the “Hows” and “Whens” are more professionally called the methods and timing of communication. In addition to the examples given in the template, look around your church and find the things that communicate to your members.

One example of this is your lobby area. I know you consider the lobby part of your communication strategy—what church doesn’t communicate their love of Christmas during the holiday season by decorating the lobby? The way you dress your altar, your lighting choices, and many more things all impact your message.

Most importantly, proper timing is the difference maker in good communication. Give your events time to breathe. Let the word-of-mouth develop over weeks and months for larger, yearly events. If you are excited about a sermon that is coming up, let the people know, so they can be excited, too. A ministry that knows timing knows growth.

Rounding Up: Church Communication Plan Template

Don’t be afraid to change your template as often as your church changes. Practice using it every time you need to say something to a number of people. From your first time and every day after, you will grow as a leader and a communicator the more you do.

Read more about church communication here, and learn how church communication software can streamline this process within your church.

I’ve been Lexie, and you’ve been wonderful. Questions or comments can be shared below. God bless!

Article How To

Ultimate Guide To Church Business Plans: How To & A Free Template

When you hear someone refer to a church as a business, I don’t blame you if you shudder a little bit. The idea of any church running itself as a traditional business is alarming and, rightfully so. That said, the church is technically a business/organization under the government and we can learn from companies through features like a church business plan. 

A church business plan takes the idea of laying out a document with everything someone needs to know at a glance about an organization. Instead of making it about maximizing profits and return on investments, though, it is about building the Kingdom of God. 

In my time serving in a large church, I find the most successful and growing churches nail down an efficient church business plan. 

I’ll cover:

What Is A Church Business Plan?

At its core, a strategic plan isn’t too much different from one you might find in a standard brick-and-mortar store. The idea is to lay out who your business (religious organization, in this case) is, what its purpose is, and how you will go about accomplishing your goals. 

A church business plan doesn’t have to be as detailed or extensive in its raw data, specifics, and legal jargon like you might find in a regular business. It is possible to shrink it down to a single page where you succinctly and adequately describe the top level details of your church. 

A church business plan is a straightforward, technical document. It can include some of your more passionate ideas but this page should essentially be as dry as can be.

Why Do You Need A Church Business Plan?

There are a few reasons why you need a strategic plan, starting with the fact that you should take your church’s plans seriously. If you want to be taken seriously by others and experience church growth, building out a clear plan can help with that. 

The point of the church business plan is to show yourself and your staff members the steps moving forward for your church. Laying this out for your church staff will ensure that everyone is on the same page with a clear focus in front of them. 

This is especially crucial for any new church staff members you add to your team down the road. They weren’t with an original church leader when you first formed your vision and goals, so a business plan can be part of orienting them to your team. 

It goes beyond your church’s four walls, though. A church strategic plan is also essential for partnering with third-parties, be it investors, businesses, charity organizations, donors, and even other churches in your community. 

A business plan that you bring to the table immediately informs and shows the potential partner how serious you are about your business. Since few churches do this from my experience, I find that organizations are more willing to work with a church plant with an actual plan. 

What Should Be Included In Your Business Plan?

The strategic planning process can be daunting, especially if you don’t have a professional on your team with experience with these. I find that a business plan for a church doesn’t need to be as lengthy or specific as one with an actual for-profit company or startup.

That said, there are some bare minimum sections and features you should absolutely include in your church business plan. Here’s what you need:

  • Executive summary (can go by a different name as you will see in our template)
  • Values and vision for your church
  • Mission statement
  • Current goals (both short-term and long-term)
  • Plan of action for how to strategically execute those goals
  • List of ministries and current staff members
  • Financial (can be included in the prior section)

How To Create A Business Plan For Your Church?

When it comes to creating a church business plan, it can be a group effort between a few core staff members. I find this helps alleviate some of the stress and ensures that everyone’s ideas shine through. As mentioned, you can absolutely cover a business plan on a single page or even two without sacrificing the importance of it. 

1. Values and Vision (Executive Summary)

A business plan should begin with the overview of your church and what will be addressed below. Businesses call this the executive summary, but I like to call this area your values and vision. This is where you break down what your church stands for, what it believes in, and what it wants to do. 

This is a brief section, only meant to be a couple of paragraphs at best. I like to divide it between the now (what you believe in and currently do) with the future (what you are praying to see happen). Keep this section as brief and engaging as possible to hook in the reader who might just help you make this all happen. 

2. Mission Statement

Your mission statement should be its own section when it comes to a church business plan, not included in the previous area. This is because your mission is why you are doing what you’re doing. It is the central mantra of your church and should be given the spotlight it deserves. 

The mission is your ultimate goal for your church, which you can word however you like. Any variation of building out the Kingdom of God or seeing everyone become believers works in this case. A couple of sentences or a short paragraph will do here. 

3. Current Goals

This third section is where we get into the nitty gritty of the church business plans. In this area, you lay out your current goals. While your mission statement is to see the whole world believe, your goals are smaller, more focused ideas that you can actually tackle with your church alone. 

These should include both short-term and long-term goals that your church has. A short-term goal might be something like completing the renovations of your sanctuary and buying a new piece of land. A long-term goal, though, could be to take that new land and build a homeless shelter or food bank for the nearby community. 

4. Plan of Action

Your goals and ideas need action to make them happen. This is the section where you detail the strategies you have for tackling your various goals. This could be noting that you need X amount of budget for Y purpose and go over the exact steps needed to happen. 

Your Plan of Action section can take up several pages on its own, so I prefer bullet points here that you can elaborate on in separate documents or meetings. Other Plan of Action could include smaller steps that build up to the greater goals. 

For instance, if you want a new piece of land for creating a new children’s center for the congregation, this is where you note steps for that. It could include meeting with nearby landowners, garnering interest from investors, doing fundraisers to gather funds for it, and finding the right construction company. 

5. Ministries and Staff Members

This final section is a bit of a catch-all area. You want the people you’re possibly partnering with or hiring onto your staff to know more about your church. Here, I like to list out all of the core ministries that you have at your church, a very brief description of them, and your staff members. 

That is rather straightforward enough, but it gives someone who might not regularly attend your weekly church service a better idea of it. In addition, I also like to include any financial areas in this section. 

If you want the person to know how much your church brought in last year, your current capital, and monthly costs, this is the place to do it, or create a separate section for it entirely, if you feel it is necessary. 

Church Business Plan Template & Sample

You can find my church business plan template here (simply click the link and make a copy of the document to edit). This blank template offers you the sections that I believe are crucial to any church serious about organizing its ideas for possible partners.

In addition, I included a sample of a filled-out business plan that offers a look at what you should include in each section. This sample isn’t directly taken from any one church—I used a made-up church in this case—but it is taken from some of the elements of past churches I worked with. 

Plan For The Good And The Bad

The church business plan is a document used for information, growth, and investment in your church. For the most part, everything surrounding this plan is dealing with the hopefuls and positives. But you also need to plan ahead when it comes to the negatives, too. 

There are struggles, disagreements, and issues that will inevitably happen when we come together to make a real change in the world. For those situations, a business plan won’t help in the slightest. I recommend creating a church risk management plan, which is there to mitigate and solve issues that can and will pop up. 


Church Administrator Duties: What Does A Devoted Church Admin Do All Day?

A church administrator is the point person in charge of church operations and is a critical asset to the lifeblood of the church. Church administrator duties can run the gamut from communication to finances to building maintenance. 

The role of a church administrator poses advantages to the employer and employee, according to career expert Zippia. Zippia’s trends indicate that most church administrators make around $63,000 a year. That salary is well above the average office administrator salary, and the average full-time salary in the U.S.

No matter where your church is, taking the leap and hiring a qualified church administrator can help your church run successfully, engage with the community, and much more. This article helps break down the makeup of the church administrator role and expands on how someone helping out in these areas can help your church flourish. 

Top 3 Church Administrator Duties

Part of the church administrator job description is being able to provide support on a wide variety of roles and responsibilities, including planning church events, organizing church records, church facility maintenance, and connecting with the congregation and church leaders.

But despite the varying responsibilities, three core duties consistently fall under a church administration role. These duties can look different depending on whoever is in the position, as there isn’t one perfect way to execute them. 

But the top three staff duties include operations, finances, and communication. We’re going to break down each aspect and explain how each role could positively benefit your church.

It’s also worth mentioning that church administrators often use specific church software or church administration software to assist them as they carry out these duties. 

1. Church Operations

A church is, first and foremost, a house of worship for God. But it is also a business, and in order for that to be as successful as possible, someone must oversee the day-to-day operation and keep it running without disruption. This is where a church administrator can be of great assistance. 

Running administrative support can look different depending on the season. Still, it can include keeping church files and records organized, scheduling and running meetings for the pastoral staff, and ordering everything from coffee to office supplies to toilet paper. 

When someone is in charge of executing these small but mighty tasks, it can take the stress associated with remembering to check these items off the to-do list away from the lead pastor. It can also free up time for other staff members to work on what they’re hired for, whether that be music or the kids ministry, rather than helping out with more administrative duties. 

Other operations duties can include:

  • Meeting note-taking
  • Organization and cleaning 
  • Creating a church calendar
  • Connecting new members with staff 
  • Executing church meetings and parties 
  • And more

2. Church Finances

Like operations, stewarding finances is integral to ensuring your church operates successfully. While many churches have boards of elders, deacons, or others entrusted with the large amounts of tithing that comes into the church, there are plenty of other smaller-scale financial decisions that help the church operate successfully.

Oftentimes, overseeing and managing these finances is another responsibility of a church administrator. This is because they’re often very practiced in soft skills like organization, attention to detail, and computer proficiency.

Operating a monthly church budget, handling payroll, and paying utility bill due dates are just a few areas where church admins can greatly serve the church. Without someone like a church admin overseeing these duties, finances can get lost in the shuffle and can result in some serious setbacks.

Other financial duties can include:

  • Preparing documents for tax season
  • Managing invoices for outsourced work
  • Keeping spending records
  • Order purchasing
  • Managing the business credit card or payment system
  • And more

3. Church Communications 

Lastly, another key aspect of a church administrator’s duties is communication. This aspect of a church administrator’s job might be the most important, as a church can’t exist without clear communication. There’s no church if the congregants do not clearly understand what the church is about and how it executes its vision. 

By hiring a church administrator, communication has the potential to become consistent, clear, and captivating. All it takes is a regular cadence of communication, whether that be via email, a group message, or some other avenue. 

A weekly or monthly newsletter can be a fantastic communication effort led up by a church administrator. Newsletters are simple and easy ways to tell members of church announcements, staff hiring, upcoming events, and even ask for additional volunteers. 

By having a church administrator in charge of this on a regular basis, you can ensure your messages are reaching the proper audiences in your church and that everyone is one the same page. 

Other communications duties include:

  • Answering phone calls to the church
  • Coordinating church volunteers and staff roles
  • Sorting daily mail
  • Communicating with community stakeholders
  • Creating event schedules
  • Creating communication plans and strategies for the church
  • And more

Should I Hire A Church Administrator?

It might feel overwhelming thinking about bringing on another staff member by hiring a church administrator. But the advantages of hiring one far outweigh the potential cost. A quality church administrator has the ability to streamline communications, steward finances well, keep a church operating efficiently, and more. If these are areas where your church needs support, a church administrator could be of great help to you! 

Does your church have a church administrator? If so, what do they do on a daily basis for your church? Similarly, are you a church parishioner or member looking to start a career as a church admin? Let us know where you fall in the comments below! 

The strategies for running an effective and successful church are always evolving. The Lead Pastor has all the information you need to get started, from youth discipleship and communication tools to risk management plans and worship team training.

Article How To

Church Social Media Marketing: Ultimate How To Guide For Pastors

Gone are the days of simply leaving a flyer on someone’s door or putting up a poster around town to spread word about your church. While those elements may still have their place in present-day church marketing, it shouldn’t be your main avenue. Instead, church social media marketing should be the focus of every church today. 

Social media, for better or worse, dominates every aspect of modern life. And every business, company, and person wishing to make an impact today is using it to maximize their spread. So, why shouldn’t churches be doing the same? 

I previously worked in a leadership role for a church in Los Angeles, California, and know firsthand the importance of social media. It was one of the most important reasons for our growth during my time there and it can be for your church, too. 

Social media is daunting and even concerning to some church leaders. But it doesn’t have to be. Here’s what I have learned about church social media marketing and how you can use this knowledge to enhance your church’s presence online. 

I’ll cover:

What Is Social Media Marketing For Churches?

Before we go any further, you should first understand what church social media marketing is. It’s not the same as social media marketing for businesses or celebrities since your goals, mission, and even methods are different. 

When it comes to social media for churches, this form of marketing is all about utilizing different social media sites to grow and inform your church members. It is the primary way of integrating new members into your congregation through sharing your church’s purpose and information about who you are. 

Social media marketing for churches is the gateway from which you share the Gospel and, hopefully, draw people to your various events and church services. It is the first tool that you have at your disposal for promoting your church and interacting with your community. 

Church social media marketing is crucial for newcomers to your church and your most dedicated members alike. When face-to-face interaction isn’t available, social media creates opportunities to build up our community with love, joy, unity, and encouragement. It is part of the church identity and branding that you create. 

Why Should Churches Care About Social Media Marketing?

There are plenty of churches that sit around and do nothing when it comes to marketing and social media. Or, they focus solely on the traditional methods of spreading news. I have seen far too many churches that simply don’t care about social media. 

Ignoring social media marketing is one of the gravest mistakes that I’ve seen in modern churches and it can be easily avoided. You should care about church social media marketing because it is the most successful way of influencing your community and the people around you. 

Before someone can ever join your church, they need to know about you. Without social media, you are essentially up creek without a paddle, so to speak, when it comes to informing potential members. They won’t know about your church at all, let alone have a desire to attend there. 

If you have aspirations or goals for growing your church, you need social media marketing. If you want to have a church identity that is known in your community, you need to be on social media. And if you want to appeal to the current generation of young adults and the ones to come, you absolutely have to use social media marketing. 

What Is A Church Social Media Strategy?

Social media can be a land mine for some churches to navigate. Figuring out which sites to be on, how to interact with the younger generations, and even what can and can’t be said can be challenging. 

You need a church social media strategy where you put together a physical plan and some guidelines for how to handle your social media content. This strategy will determine what your church chooses to do or not do when it comes to various social media platforms. 

A church social media strategy is where you decide the boundaries for how you will handle marketing on Twitter, Facebook, Instagram, and so on. What will you post on those platforms? How will you engage with your church members? And how will you grow your brand through active engagement? 

These are the parameters that this type of strategy determines.

How To Create A Church Social Media Strategy?

Creating a social media strategy for your church can be daunting, especially if you aren’t an active user yourself. To help with this, I have come up with some basic steps that I believe are easy enough to follow that can help you come up with a church social media strategy of your own. 

1. Selecting the Right Social Channels

Above all else, social media can be daunting because there are so many channels. Before you can hone in on specializing in certain goals and missions, you need to figure out where you’ll do it. 

You don’t have to be on every social media platform out there, but I generally find that the more, the better. Here are the social media channels that you absolutely should be considering:

  • Twitter
  • Facebook
  • Instagram
  • TikTok

Twitter, Facebook, and Instagram are the more obvious choices that everyone is likely aware of. I think that most churches on social media have a mix of those three and a clear understanding of each of them. TikTok, on the other hand, is the one that puts off a lot of churches. 

I understand that since it has a very specific style and requires short-form video content that not all churches can adhere to. However, I think that TikTok is far more important than the other three combined. Few churches use it to the fullest and they are missing out on an entire generation of possible church members. 

TikTok is all about those bite-sized videos and it can be great for sharing news, making religious memes, or providing a short inspirational message for anyone coming across it. There are so few churches out there doing this and there is such untapped potential because of that. 

Beyond those four required channels, it is up to you where you go from there. If your church is prepared and ready for longer video content, then YouTube or even Twitch might be worth checking out. Discord is another underrated one that I could see churches with lots of small groups handling quite well. 

Not every church is the same so I recommend starting small with the standard sites and then seeing what works best for you after that. 

2. Crafting Manageable Goals

Once you have your channels in mind, it is time to figure out what your goals are when it comes to your presence on the internet. First and foremost, don’t go too crazy and immediately plan to reach a million followers. Instead, start smaller with more manageable and realistic goals. 

For instance, I think starting out with a goal of reaching 100 or 500 followers is a modest and smart start. This can happen quite easily, depending on the size and demographics of your church members. 

From there, you can always adjust your goals or have a short-term and long-term mission at the same time. Perhaps in the short-term, you wish to reach 1000 followers but the long-term goal is to have an average of 1000 retweets or shares on every post you make. 

It isn’t just about your follower size, either. Other goals with social media should include ones that foster your community and can grow it more, like garnering a certain number of likes, shares, and boosting general engagement. 

3. Boosting Engagement With Current Members

Speaking of engagement, this is a part of social media that I think churches miss out on. Many are already on platforms but they just share bible verses and announcements without doing much else. They are speaking into a vacuum that is not helping anyone beyond the same handful of people. 

Engagement and interaction is equally important. When it comes to Twitter, for example, reply to people’s tweets and make them feel welcomed and loved. Take time each day or week to make a post asking for prayer requests. Respond and ensure that the commenters know you are praying for them. 

Be active on Instagram, liking and commenting on your church member’s pictures, making sure that they know that their home church cares about their lives and what they’re doing. 

This is where TikTok can come into play, too, with its live videos. Perhaps go live once a week with your worship team and do a short set of songs or perhaps even take requests from the viewers. Maybe share a daily five minute devotional with a rotation of your pastoral staff. 

These are just a few of the ideas that you can use to boost engagement with your current and potential members. This is using social media to the fullest. For reference, I love what Maverick City Music did here by sharing one of their follower’s awesome dance videos. 

@maverickcitymusic YASSSS!! 🙌🏾🙌🏾 love this!! 🎶🎶🎶 CRED: @isa #dance #party #youthcamp #trend #trendy #dance #praise #praisebreak #fyp #fypシ ♬ original sound – Maverick City Music

4. Carefully Expanding to Potential Members and Beyond

Lastly, it isn’t just about the current churchgoers you have but the potential members that you could reach. Once you have a basis for your social media strategy and you’re reaching the goals you care about, it is time to look forward. 

I’m not going to say that you need to bank on every trend out there but it is nice to weigh in on trending topics when they come about. For instance, maybe there is some confusion regarding the state of the world or what is happening in certain countries or situations. 

I think it is amazing to carefully give your church or pastor’s thoughts on the matter. This not only can reassure believers but expand to others who are searching for opinions on that particular situation. If you already have an established community, this is one way to grow it further. 

I will say that you have to tread lightly here as you don’t want to get too controversial. There is a way to speak the truth without causing harm. Above all else, we should be sharing love, and our intention in everything should be to do just that as Jesus would. 

But that is the algorithm of social media; to take advantage of trending topics around the world and be in the midst of the most popular conversations. This can even be lighthearted, too, like using a funny dance, song, or TikTok sound to engage with users like what Elevation Church does these days. 

Finding the Right Social Media Staff Is Key 

Much of church social media marketing can be overwhelming, and that is understandable. The reality is, not every person in the body of Christ is meant to do all things. The Bible makes it clear that we each have a purpose and talent that we are meant to use for the greater good (see Romans 12:4-5).

That is why you’ll see me diving into outreach, tech equipment, and church marketing because I have passion and experience for those aspects. But you won’t probably find me driving a church bus or leading a young adult’s ministry because those aren’t my forte.

It’s totally fine if you are a pastor and church social media marketing isn’t your thing. That is when you know it is time to find church staff members who do have a passion and talent for that. 

If you put the wrong person in charge of social media who doesn’t care about it, it will show in the results. Growth will be minimal, if at all, and the potential of your church’s brand will be wasted. If necessary, look outside of your church’s four walls for a social media or marketing manager and take a risk.

I recommend setting aside a decent budget for social media and church marketing in general. It is a risky venture, for sure, but if done right and with the proper resources, social media marketing can mean the difference between a successful church and an unsuccessful one. 

So, don’t throw just anyone into the role of running your social media platforms. Find the right person to put in charge and once you see some success, expand. Promote that person and start to hire fellow passionate social media users to assist them in growing your church’s branding. 

Social Media Is Just a Slice of Church Marketing

Without a doubt, social media marketing is essential for churches wishing to be successful and relevant in today’s online age. It may be among the most important slices of the church marketing pie, but it is far from the only one that you need to know about. 

Your church environment, church website, the branding that you create, are also key parts of digital marketing. These elements deserve just as much attention as social media does. In fact, pouring resources into these will supplement and even enhance the online presence that you have on social media. 

For your next steps, I recommend learning more about these other aspects of church marketing. I’ve previously covered the eight main strategies that you should know about in order to create and foster the best possible marketing for your church.